Farabi School

Promoting the school brand in the urban environment of Tbilisi

PROBLEM

A private school in Tbilisi needed to increase its visibility in the urban environment and clearly communicate its value to parents and students.

Traditional advertising formats were unable to effectively highlight the school's advantages and appeal to a modern, visually demanding audience in the metropolitan information flow.

The main challenge was to create visual communication that would be noticeable, emotionally engaging, and at the same time suitable for various advertising media throughout the city.

SOLUTION

We developed a mobile design advertising campaign that was adapted for outdoor and digital advertising in the urban environment of Tbilisi.

The visuals were created with a clear, dynamic narrative that reflects the school's modern approach to education, safe environment, and focus on adolescent development.

10+

Lietotāju aktivitātes pieaugums platformā

50K

potenciālais skatījumu skaits pilsētvidē nedēļas laikā

2×

increased school awareness during the campaign period