Milka Key Visual

Key Visual development for the Milka brand for the international market

PROBLEM

The Milka brand needed to create a unified, easily recognizable Key Visual that would be able to operate in different markets simultaneously — Kazakhstan, Uzbekistan, Georgia, Mongolia, and Azerbaijan.

The main challenge was to maintain the brand identity and emotional message while adapting the visual communication to different cultural contexts, languages, and advertising formats.

SOLUTION

We developed a universal Key Visual concept that became the basis for future product launches and adaptations across all five markets.

The visual solution was designed to be flexibly adaptable to different media — digital, print, and outdoor advertising — as well as localized into each country's language without losing brand recognition.

countries where a unified Key Visual was introduced

20+

visual formats for different media channels

100%

compliance with Milka global brand guidelines