FROG.LV

The largest online store in Estonia

frog.lv is the largest online store in Estonia with a very wide range of products.
The main problem was visual overload: a large amount of categories, promotions, and banners made it difficult to perceive the content and reduced the user's attention to the main offers.

The existing graphic style was functional but not expressive enough:

there was no clear visual hierarchy;
banners and promo materials looked fragmented;
brand recognition among competitors was weak.

This negatively impacted user experience and engagement at key stages of the purchase journey.

Problem

Solution

The goal of the graphic design was to create a clean, structured, and recognizable visual system, while maintaining ease of use for a wide audience.

Within the solution:

a clear visual hierarchy was created with an emphasis on priority products and promotions;
banners and promo materials were combined into a single design system;
a limited but contrasting color palette is used for better orientation;
typography became more modern and easier to read;
Graphic elements were adapted to different devices and usage scenarios.

As a result, the interface became visually lighter, the brand more unified and recognizable, and users found the necessary information and key offers faster.